Let us try to understand how the domain name can affect SEO and SMM, and analyze the factors that affect the success of the domain. We offer you to become a famous author’s translation of Western experts Spencer Yao. The original article can be found here.
 
Whether to choose a domain based on keywords?

Over the years, SEO-optimizers and marketers looking for and buying domains whose names consist of keywords. This was done in order to increase the CTR-clicks, as well as to get a higher ranking in various search engines such as Google, Yahoo, etc. Let’s look at this strategy to understand, is still whether it is effective.

Many SEOs would gladly have purchased an exact match domains (Exact Match Domain – EMDs) keywords of their business. This means that if you, for example, traded green lights, your EMD-domain would be «zelenayalapma». It turns out that the advocates of domain selection strategy based on keywords would gladly have purchased a domain. At EMD-domains has three advantages:

• The presence of the key phrases in the domain name of the site promotes the first position.
• The presence of the key phrases in the domain name helps connect other webmasters.
• The key phrase in the anchor text contributes to site traffic.

However, in light of recent events on updating features Google (especially concerning search technologies) strategy to choose EMD-domains are not as successful as it was before. Here are just some statistical evidence of this:

High Position’s study found that “the average index ranking EMD-domain fell from 13.4 to # # 26.6″, and “average index 10s best domains decreased from 3.2 to # # 11.9″. SEOmoz data revealed that the correlation of EMD-domains fell from the position of 0.34 in 2010 and 0.18 in 2012.

Given all the recent changes that have begun to gain momentum in 2010, notably in Google Algorithm Update for EMD-domains, many SEOs believe that in the future, EMD-domains and other domains (in whose foundations were laid by the policy of keywords) will be even less effective.

However, this does not mean that you should avoid or refuse the choice of domain keywords, but you must remember that these domains will not be the key to success. Therefore take note that the presence of the keywords in the domain should not be the deciding factor when choosing.